As the name was a satirical nod to number theory and the brand approached marketing from a very playful and engaging angle, we decided to follow suit - experimenting with ideas of unlocking things and secret codes - the parallel being that 238 Media were able to unlock the potential of Digital marketing for their clients.

The logo was set in a typeface that had a monospaced-typewriter-espionage feel and a vivid yellow was selected to really make the brand stand out.