The Gifted Few are a UK-based, online retailer of vintage and vintage-style home furnishings. Taking their name from a Charles Eames quote which challenges notions of privilege in design, TGF have a particularly democratic view of design - aligning to Modernist principles.
The brand concept was developed around a visualisation of a shining light. Not only are vintage-style, tungsten light bulbs a core product of the company but the light also acts as a simple metaphor for the brand, leading the way in home styling. A bespoke, logotype was also developed, inspired by typography and lettering found on early 20th Century packaging.
As well as the branding and business stationery, we have also designed a suite of light bulb packaging for The Gifted Few's range.