The brand concept was developed around a visualisation of a shining light. Not only are vintage-style, tungsten light bulbs a core product of the company but the light also acts as a simple metaphor for the brand, leading the way in home styling. A bespoke, logotype was also developed, inspired by typography and lettering found on early 20th Century packaging.

As well as the branding and business stationery, we have also designed a suite of light bulb packaging for The Gifted Few's range.