We developed a logo-mark that related directly to proofreading and editing markup symbols, the hand-drawn nature of this run-on symbol and it's interaction with the logotype being key to the logo's concept. As Sally works purely with text we developed a piece of artwork to reflect this, cropped letters and symbols juxtaposed to create abstract forms. The idea being to inject some life into the brand.

To promote Sally Baggott Editing we set up a website using SquareSpace which could be used as a central presence for the business.