The colour scheme and type choice for the brand were changed to reflect the evolution of the brand into a significant independent event in Birmingham’s cultural calendar.

A new, more uniformed design style was applied to much of the print media that promoted the different events. This gave the promotion more cohesion, raising the profile of the whole festival through a greater level of recognition of related events.

The website was also updated to reflect the new event structure and line up of the festival and a the abridged, folding programme doubled as a Art Map was created for people to follow around King’s Heath village.