Our logo solution sees some bespoke lettering taking on the form of a chisel edge, a visual cue taken directly from the tools themselves. Positive and negative versions were developed for a diverse range of applications. The luminous green colour is a reference to the brand’s theme of envy, as in ‘being green with Envy’.
We then applied the identity to a range of products and the relevant packaging, this included a set of labels as well as a set of icons to represent the many functions of their ‘Magnetic Inspection Lamp’.
A particular favourite of ours is the the 13mm spanner, having a mark cast in metal has been a goal of the studio for years.